Guillaume Allantaz

Guillaume Allantaz is a director from the French Alps. He began his career as a graphic designer before moving into art direction in the watchmaking industry. His passion for trail running and traversing mountain tops gave him his first opportunities to capture images, sparking his desire to pursue a career in filmmaking. His work continues to be influenced by his affinity for nature, endurance, and exploration. Combined with his background in art direction, this enables him to craft powerful visual stories both outdoors and in the studio, often juxtaposing the raw and visceral with the artificial and highly crafted. 🪄 This gives him a powerful signature style that translates seamlessly into the worlds of fashion, cars, and the outdoors. Today, he directs campaigns that intersect technology, reality, and nature, creating narratives where the familiar is subtly distorted—balancing the elegance of luxury with the raw energy of sport and movement. His work is always anchored in strong artistic direction and meticulous attention to detail. And yes, he finds as much drive in long hours running through the mountains or stacking marathons as he does on set—some might say he never really learned how to sit still.